"The Lost Bill" - One Show: 2016 Young Ones Bronze Pencil Winner
A wage-gap still exists today at a staggering 22% between men and women.
The solution: novelty dollar bills placed in locations where people would most likely find them.
The message: to raise awareness and direct the finder to www.ilo.org
The piece was created solely for the purpose of the One Show Young Ones Competition and was not commissioned by the client:International Labour Organization.
Art Directors and Copywriters: Jocelyn Morera and Rushil NadkarniProfessor: Luke SullivanSchool: Savannah College of Art and Design (SCAD)