Jocelyn Morera
Art Director
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Tidal - P. Diddy

The launch of P.Diddy's last album was big news in the music industry. The task was to celebrate his influence in the music industry with Tidal. 

Periscope Tidal Live

Periscope Tidal Live

Tidal Live would give Puff Daddy total control to show his journey before, after and during the BET Awards.

Homecoming Show

Homecoming Show

To take Puff Daddy back to his roots, we would launch a block concert in the place he grew up - Harlem.  Entry would be open to anyone who has a Tidal subscription.

Throwback Concert

Throwback Concert

To reward the fans that have been there from the start, we would find footage and concert photos from his earliest concerts. From there, we would track down fans and give them VIP tickets. 

Street Content

Street Content

Murals and installations in locations that have held special significance to him around N.Y.  Fans would view exclusive content on their Tidal App by beacon technology. 

Collaboration Tracks

Collaboration Tracks

Famous for his collaborations, A collaboration track would be released on Tidal, to give rising musicians a chance to be featured on a track with Puff Daddy. 

Puff Daddy Playlist

Puff Daddy Playlist

To celebrate his influence, we would work with other famous musicians to create playlists of their favorite Bad Boy Records music, to be featured on exclusively on Tidal.