Jocelyn Morera
Art Director
Snapchat

Tidal - Rihanna

Rihanna's music video was about to drop exclusively on Tidal and we were assigned to create some interesting buzz around it. 

Snapchat

Snapchat

Snapchat is known to show explicit content.  So we teased her fans with sexy clips from her new video, sent directly to each user instead of her snapchat story. 

Explicit Descriptions

Explicit Descriptions

We would describe the most explicit scenes from her new video without showing any images from it. Posters around New York, on Instagram and Twitter describe in dry detail scenes, encouraging viewers to subscribe to Tidal.