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Gatorade MLB HH Month

 GATORADE MLB HISPANIC HERITAGE MONTH

Sports drink brands often showcase an athlete's on-field heroics but rarely go deeper than that, for Hispanic Heritage Month, Gatorade decided to tell more insightful stories to celebrate their MLB players and where they come from. Gatorade featured Betances (NY Yankees), Peralta (Arizona Diamondbacks), Contreras (Chicago Cubs), Puig (LA Dodgers) and Rojas (Miami Marlins) for hispanic heritage month on their Instagram Stories. I helped art direct as well as translate the creative.

Social | Translation | Video Editing

Peralta (Arizona Diamondbacks)

Puig (LA Dodgers)

Contreras (Chicago Cubs)

Rojas (Miami Marlins)

Betances (NY Yankees)

Agency – VMLY&R

Art Director - Jocelyn Morera (Me)

Translator - Jocelyn Morera (Me)

Editor - Cavan James Faucett

Creative Director - Kyle Gracey

Executive Creative Director - Tony Snethen